Any person acting as an insurance agent or broker must be licensed to do so by the state or jurisdiction that the person is operating in. Whereas states previously would issue separate licenses for agents and brokers, most states now issue a single producer license regardless if the person is acting on behalf of the insured or insurer. The term insurance producers is used to reference both insurance agents and brokers.
Insurance brokers are professionals in the insurance industry who sell, solicit, and negotiate insurance for a living. They are regulated by the state and must meet certain licensing requirements to do business in their state. Insurance brokers are professional advisers, representing and working on behalf of their clients. Brokers help clients understand their risks and advise them on which assets merit insurance and which do not. Insurance brokers may have industry specializations as well. Keep in mind that insurance brokers are not actual insurers; they are the liaisons between the insurance companies and clients and work on the client’s behalf.
When you start your search, you can pick an independent agent or a captive (or direct) agent. An independent agent may sell policies from many different companies. A captive agent sells insurance for only one company. Independent and captive agents represent insurance companies and receive a commission from the insurance company for the sale of its policies.
In the same vein of guaranteeing robust policies, we also wanted to see a range of endorsements (optional provisions that extend coverage in various ways). The more endorsements offered, the greater the possibility of filling in any gaps that your home and location demand. Earthquake coverage, for example, is a common endorsement for Los Angeles homes.
9 Your homeowners policy can help to protect a family member who lives in an assisted care facility. With our optional Assisted Living Care, you can provide Personal Property and Personal Liability coverage for a relative in a nursing home or similar facility. Coverage amounts help to pay for lost personal property, such as hearing aids, eyeglasses, false teeth, wheelchairs and more. This option also provides coverage for Additional Living Expenses (in certain situations).
Though not as comprehensive as Allstate’s offerings, State Farm’s tools, discounts, and resources are all top-notch. The Simple Insights blog provides tips for everything from fire prevention and home security strategies to house shopping and landlord advice. Many topics even feature video tutorials. State Farm writes more homeowners insurance policies than any other carrier in the nation, which speaks to its exceptional customer retention. Keeping policyholders informed plays a major role.

Of all the variables that affect your premium, the most important will be replacement cost value. This is the amount of money needed to completely rebuild or replace your home in the aftermath of catastrophe. That number isn’t going to be the same as what you paid for your home (it should account for appreciation), nor the market value (which accounts for the plot of land and location). It’s best to hire an independent appraiser to get this number right and then confirm it with an appraiser from your insurance company. Now, the higher the replacement cost, the higher your premium, but don’t be tempted to underestimate it even if you’re eager to trim policy costs. This value is critical — protection against loss is the whole point of carrying insurance.

Although insurance brokers work for their clients, they aren’t paid by them. Instead, they make commissions based on their sales. The commission is a percentage of the premium cost and varies by state law. It usually is between two and eight percent of the premium. If you work with a broker to buy homeowners, automobile, health, business, life or any other type of insurance, you will not pay them a fee for the services they provide.

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